Industry:

Vacation Home Rentals

Location:

Portugal

Overview:

Pinta House, a charming hospitality brand located in the heart of the Douro Valley, offers a unique blend of rustic elegance through its Pinta Boutique Hotel, Pinta Quintas, and Pinta Cottages. Pinta House approached us to enhance their presence on Instagram, capturing the authentic beauty of their surroundings and the warm, inviting experience they provide.

The primary objective was to develop a consistent and visually engaging Instagram strategy that highlighted the natural beauty of the Douro Valley, the cosy appeal of their accommodation, and the rich cultural heritage of the region. The challenge was to connect with potential guests through storytelling and imagery that reflected Pinta House's authentic charm, encouraging them to book their stay.

Objectives:

  • Brand Visibility: Increase Pinta House’s presence on Instagram to reach a wider audience seeking unique, authentic travel experiences in the Douro Valley.

  • Engagement & Connection: Create visually appealing content that resonates with followers and drives engagement through likes, comments, and shares.

  • Lead Generation: Use Instagram to direct potential guests to the website and encourage bookings.

  • Showcasing Local Culture: Highlight the Douro Valley’s traditions, culture, and natural beauty, positioning Pinta House as a gateway to an authentic regional experience.

Strategy & Execution:

1. Instagram Management:

We optimised Pinta House’s Instagram to highlight its rustic charm, engaging potential travellers seeking unique Douro Valley getaways.

  • Profile Optimisation: Updated bio with a clear call-to-action for bookings.

  • Consistent Posting: Regular posts featuring static images, Stories, and Reels to maintain engagement.

  • Hashtag Strategy: Targeted hashtags to increase discoverability within relevant travel niches.

2. Content Creation:

Created visually engaging content to showcase Pinta House’s unique offerings and local experiences.

  • Boutique Hotel: Showcased tranquil rooms and garden views.

  • Quintas & Cottages: Highlighted vineyard life and rustic charm.

  • Local Experiences: Featured olive oil tours, wine tastings, and traditional cuisine.

3. Authentic Storytelling:

Shared Pinta House’s rich history and guest experiences to connect on a personal level.

  • Founder’s Story: Emphasised family roots and Douro Valley heritage.

  • Guest Testimonials: Highlighted real stories to build authenticity.

  • Local Traditions: Showcased regional festivals and culture.

4. Community Engagement:

Fostered an engaged community through organic interactions and influencer collaborations.

  • User-Generated Content: Reposted guest experiences to strengthen community.

  • Daily Interaction: Actively engaged with followers.

  • Influencers: Partnered with travel influencers to extend reach.

Results:

By focusing on Instagram as a platform for storytelling and engagement, Pinta House saw substantial improvements in visibility and interaction.

  • 80% increase in Instagram followers over 3 months, attracting an audience of travellers interested in authentic, regional experiences.

  • 60% increase in engagement rates, with more likes, comments, and shares across all content formats.

  • 50% increase in direct inquiries via Instagram DMs, with followers asking for details about availability, pricing, and local experiences.

  • User-generated content significantly increased, with guests sharing their experiences and tagging Pinta House, expanding the brand’s reach organically.