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Get more bookings
for your property.
Social content for vacation rentals and boutique hotels. You look after your guests. We look after your brand.
Hospitality specialists · Human-led creative · Your approval before publishing
A beautiful stay
deserves a clearer story.
The view might stop the scroll. A distinctive promise, useful content and a simple guest journey give someone a reason to choose you.
Escapes Media connects those pieces. We help independent stays turn what makes them special into a brand people can recognise, understand and act on.
From social presence
to direct demand.
Content & social
Posts, videos, stories and carousels grounded in the details that make your stay worth choosing.
See Pinta House examples ↗See Parkside Homes examples ↗
Reach & discovery
Paid media, creative, SEO and digital PR, scoped around your audience and commercial priorities.
Explore growth services ↗The next enquiry
Email campaigns, landing pages and conversion tracking that help connect interest with action.
Explore web & email ↗Your property.
Your next chapter.
Explore what we can help with, then tell us about your stay, your audience and what you want to achieve. We’ll recommend a scope tailored to you.
Social media posts
Single-image posts with captions, built from your approved property assets. One brand; one monthly revision round.
Short-form videos
Edited Reels, TikToks or Shorts up to 30 seconds, using footage you supply. Filming and licensed music are separate.
Instagram growth
Profile optimisation, audience research and a weekly human engagement plan. No bought followers, bots or guaranteed growth.
Meta ads management
One ad account, up to two campaigns and weekly optimisation. Advertising spend and creative production are separate.
Google ads management
One ad account and up to two campaigns. Search or Performance Max where suitable. Media spend is separate.
UGC videos
Three creator-filmed videos per pack. Creator, location, usage rights, travel and any hosted stay must be scoped before acceptance.
Ad creative
Four static ad concepts per pack using your approved assets. Video versions and extended usage are scoped separately.
SEO blog posts
Two articles per pack, up to 800 words each. Includes topic selection, editing and checks of local property facts.
Digital PR & backlinks
One outreach campaign with up to 20 relevant contacts. Earned editorial outreach, not purchased ranking links. Placements are not guaranteed.
Managed SEO
One site: initial audit, prioritised plan and up to five on-page improvements monthly. Writing, outreach and development are separate.
Email marketing
One campaign per unit: design, copy and setup for your consented list. Platform fees and automated flows are separate.
Conversion tracking
One site and up to three agreed events. Consent controls are required. Server hosting and booking-system integration are quoted separately.
Landing pages
One template-based campaign page per unit and one revision round. Hosting and booking engine costs are separate.
Escapes Pro
A scoped monthly service budget and a single point of contact. Agreed services are itemised; never charged again as duplicate add-ons.
Story frames
Eight adapted Story frames per pack, using approved assets. These are frames, not eight separate multi-frame stories.
Carousel upgrades
Upgrade a selected static post to a carousel of up to five slides. Replaces that post; does not add another posting slot.
A stay with
a story worth sharing.
Explore hospitality content for Pinta House and Parkside Homes: property stories, seasonal campaigns, behind-the-scenes Reels and carousels.
Hospitality content starts with a sense of place. The property, the details and the moments guests can imagine themselves in all contribute to that story.
Founder experience in hospitality content.
Pinta House
Property details, people and experiences in the Douro Valley. Swipe or scroll to explore.
The Pinta House feed
Watch on Instagram, or choose to load the embedded video here.
Loading connects to Instagram, which may use cookies.A sense of place
Watch on Instagram, or choose to load the embedded video here.
Loading connects to Instagram, which may use cookies.Details of the stay
Watch on Instagram, or choose to load the embedded video here.
Loading connects to Instagram, which may use cookies.Private dining, thoughtfully told
A carousel connecting the private-chef experience, seasonal produce and the guest’s occasion.
Meet the people behind the stay
A behind-the-scenes Reel introducing Carla and the kitchen: a human story beyond the room.
Harvest becomes an experience
A seasonal Reel about joining the grape harvest at Quinta do Olival, with a clear next step.
Parkside Homes
Villa-led storytelling across Portugal, Spain and Italy. Swipe or scroll to explore.
Villa Blanca, Gaucín
A villa carousel using the pool, rooftop and Andalusian setting to make the stay distinctive.
The quieter side of the Algarve
A September carousel positioning Villa Al Manara around softer light, quieter days and seasonal availability.
Tuscany, at a slower pace
A short-form Reel presenting a private-villa stay through the feeling of switching off.
Scroll horizontally to explore selected hospitality content. Instagram controls playback and availability. Discuss a plan for your property ↗
What could your content
contribute?
More posts do not automatically mean more bookings. Explore a monthly scenario using your own enquiry, conversion and property figures.
Illustrative inputs, not market benchmarks. Start with your measured additional enquiries per post; zero is valid. Costs here are your own scenario inputs—not Escapes Media prices. Nothing is submitted or stored.
How this calculation works
Enquiries = posts × additional enquiries per post. Bookings = enquiries × conversion rate, capped at available additional booking capacity. Revenue = bookings × average booking value. Contribution = bookings × (booking value − variable cost) − monthly marketing cost.
This simplified model holds your assumptions constant as posting increases. In reality, results can plateau or fall because of repeated audiences, content quality, seasonality, demand and availability. It does not establish that posting caused a booking. Use incremental results rather than bookings that would have happened anyway.
Close to the stay.
Close to the work.
Escapes Media grows out of hands-on experience with hospitality content and the ambition to help more independent brands find their voice.
Carolina brings the perspective behind the content: what makes a place distinctive, what a guest needs to know and how to make the next step feel natural.
You work directly with the founder on the priorities, the creative direction and the decisions that shape your marketing.
Meet Carolina on LinkedIn ↗You know the place.
We shape the story.
Clear scope, first.
Choose your services. We confirm the brand, deliverables, start date and costs in writing before you pay.
Give us the details.
Share your property facts, guest audience, brand guide and approved photos or footage. Never send account passwords or guest records.
Your approval matters.
Review the monthly batch, request the included revisions, then approve it for scheduling through the agreed publishing tool. We review results together.
What should my first brief include?
- Property name, public website, location and number of properties.
- Priority guest, key selling points and current availability campaigns.
- Brand voice, fonts, colours and approved imagery with usage permission.
- One named approver, desired start date and content restrictions.
We provide the appropriate upload and account-connection instructions after acceptance. Social accounts should connect through an official authorisation flow, not password sharing.
Know your market.
Choose your next move.
Quarterly context, practical playbooks and a newsroom for people building independent hospitality brands.
The Q3 2026 Growth Brief
A sourced, in-quarter European market briefing with a practical plan for the weeks ahead.
Preview the report ↗Learn the system.
Four practical lessons on positioning, content, direct enquiries and portfolio marketing.
Open the playbooks ↗Signals from the field.
Market observations and editorial thinking, with sources separated from opinion.
Read the articles ↗Grow with Escapes.
Introduce a hospitality business, or explore a delivery partnership under your own brand. Two different programmes, with clear responsibilities.
Make the introduction.
Share in the relationship.
10%Proposed commission on eligible net recurring fees for a referred client’s first 12 paid months.
- Referral tracking planned; early introductions handled personally
- Proposed 60-day attribution window
- Payment terms confirmed in the partner agreement
- Excludes VAT, setup, media spend, refunds and chargebacks
Programme not yet open. Terms, approval and tracking must be in place before referrals qualify. No referral cookie is installed on this preview.
Register referral interest ↗Your client relationship.
Our agreed delivery.
Up to 20%Proposed volume discount on eligible recurring service orders. You set your retail price and manage the client relationship.
- 1–4 active orders: standard rate
- 5–9: 5% · 10–24: 10%
- 25–49: 15% · 50+: 20%
- One order = one eligible core service for one client
Pilot by application. Projects, Pro and add-ons excluded. Referral commissions do not stack. White-label access, service levels and data responsibilities require a separate agreement.
Apply for the reseller pilot ↗Let’s make your
next chapter count.
Tell us about your stay ↗